Marketing Analysis Lululemon Athletica Inc. - 1071 Words

Before launching a new product one should thoroughly understand the market demand, competition, existence of similar products, manufacturing distribution costs and market dynamics. Failure to analyze the above will result in total failure of the product and the company that manufacture the product. According to the text book following are the main reasons of product failure :No competitive point of difference, unexpected reactions from competitors, poor positioning, poor quality of product, non-delivery of promised benefits of product, too little marketing support, poor perceived price/quality (value) relationship, faulty estimates of market potential and other marketing research mistakes, faulty estimates of production or marketing†¦show more content†¦These chargers failed often because of overheating. HP should have identified the correct charger for use with their new product before releasing it. Enough testing was not done and quality was compromised. Battery life was also poor. Also it had compatibility issues, meaning that it won’t work with existing iPads, iPods and iPhones. The concept of â€Å"Cloud services† was not that popular among users and people were skeptical about security issues. Chromebook used Google’s Operating system, but Google did not have the infrastructure to support this product. This product did not have any hard drive because it was primarily intended for browsing the web. This reduced the product flexibility and usability. â€Å"EarHero† earphones introduced their product as â€Å"the world’s safest earphones†, but at a very high price. Also the product was defective - instead of blocking outside noise it was allowing outside noise. There was a fundamental design flaw that should been caught during initial testing and inspection. This product failed to deliver what was promised and the price/quality was too high. 4) The four essential skills that are required for a successful sales team, are Customer knowledge, Product knowledge, Effective Communication and Time goal Management. Sales representatives should be up-to date on current market events and changes, to be successful. They should create a database of current customers,Show MoreRelatedThe Global Fitness And Athletic Clothing Stores1637 Words   |  7 Pages I. SITUATION ANALYSIS The global fitness and athletic clothing stores industry generates more than 1.9 billion US dollars per annum (IBISWorld, 2015). Lululemon Athletica provides high quality apparel for the ever-growing global health conscious population (WHO | World Health Statistics 2015, 2016). A SWOT analysis (Appendix 1) illustrates potential and weakness of this hugely successful brand. Furthermore, environmental factors can play a role in the company s operations. Macro EnvironmentalRead MoreMarketing Strategy For Lululemon Athletica Inc.1523 Words   |  7 Pagesexamining Lululemon Athletica Inc., there was more to the critical issues than addressing them. There was also the necessity to go beyond this and provide key alternatives that lululemon should consider in order to tackle these issues. Issues related to marketing, market structure for both consumers and products, quality control/supply chain, and major markets are difficult to change, but our group is confident in the alternatives we have identified and believe they can serve as a tool for Lululemon AthleticaRead MoreLululemon Swot Essay671 Words   |  3 PagesSWOT Analysis Company name: Lululemon Athletica Inc. (NASDAQ:LULU; TSX:LLL) Product: Lululemon Athletica produces yoga-inspired athletic apparel for both women and men. Strengths #1. Innovative Design Process Lululemon offers high-quality premium athletic apparel that is designed for performance, comfort, functionality and style. The innovative design process is attributed to a number of factors such as, real-time customer feedback. Lululemon seeks real-time customer feedback on theRead MoreLululemon Athletica Analytic Essay1633 Words   |  7 PagesCase Analysis #1 Problem Essay Lululemon Athletica Inc Samuel Ellison Presented for: Professor Kannangara Sunday, March 6th, 2016 BUSI4003 Introduction Lululemon Athletica Inc., founded in 1998 in Vancouver by Chip Wilson, is a company which designs and produces high-end yoga and technical athletic clothing. They have operated primarily in North America and Australia; their initial target customer was an educated woman who lives an active and healthy lifestyle. They opened their firstRead MoreLululemon2544 Words   |  11 PagesTABLE OF CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION 2 CASE ANALYSIS 3 Five-force analysis 3 Competition 4 SWOT analysis 5 Value chain 5 Strategy 7 Financial and operating performance. 8 RECOMMENDATION 10 In term of strategy 10 In terms of management 10 EXECUTIVE SUMMARY Lululemon Athletica Inc., founded by Dennis Chip Wilson,  is a self-described  yoga-inspired athletic apparel company, which produces a clothing line and runs international clothing stores from its companyRead MoreLululemon Case Analysis Essay4336 Words   |  18 Pagesï » ¿ Lululemon Athletica, Inc. Created by: Kelsey Davis GBA 490-901 March 21, 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals areRead MoreLululemon2462 Words   |  10 PagesIntroduction Lululemon is one of the Canada’s best retailers of technical athletic yoga apparel. Lululemon’s yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. Lululemon primary target customers are educated and hard working women, who understand the importance of healthy and active lifestyle. Majority of these women are Caucasian who are mainly urban and have higher income, since Lululemon is an expensiveRead MoreLululemon Athletica3424 Words   |  14 Pagesï » ¿Lululemon Athletica Case Study I. Executive Summary Statement of problem and recommend action Lululemon is a rapidly growing company with a different niche for its products. Its philosophy as well as their business model has allowed them to increase revenue over the past years. The dilemma they faced is how to continue expanding without losing their special niche, grassroots and a nontraditional feel of the brand that sets them apart from their competitors. In order to do so, it has beenRead MoreMarketing Strategy Of Lululemon Athletica Inc.2930 Words   |  12 PagesExecutive Summary The brand discussed in this report is Lululemon Athletica Inc. The brand is an athletic apparel retailer, whose main objective is building a community with a healthy lifestyle. Lululemon’s target market is middle/upper class 30-year-old woman. The brand is positioned as a premium high fashion brand for the athletic community. Some of Lululemon’s main competitors include Nike, Under Armour and Gap. Some of the key findings were: †¢ Limited global brand awareness due to a lackRead MoreLululemon2613 Words   |  11 PagesCase Analysis Lululemon Athletica Executive Summary lululemon is an athletic apparel company that gears its merchandise towards yoga. Founded in Vancouver, Canada by Chip Wilson in 1998, the company aligns itself with many of the same values that yoga displays: balance, harmony, and culture. As of July 29, 2012, lululemon owns and operates 189 retail store locations all over the world. In 2007, the company’s owners elected to take the company public. Its initial public offering took